Coming from a line of jewellery connoisseurs, Sangeeta Boochra Jaipur is named after its eponymous designer Sangeeta Boochra. With traditions and expertise drawing down from as early as 1897, the company derives its design language through a perfect blend of rustic bohemia and the luxurious elements of Indian heritage.

In 1998, Sangeeta Boochra along with her Father In Law Seth Lalit Kumar Boochra jointly started a programme known as a Community development Programme under which:

1. Unskilled Rural Poor are made jewellery artisans through community mobilization and skill training.

2. Training and livelihood at their doorstep, fair wages, no exploitation, no child labour, no pollution and no harm to the society.